Guides written to help you decide, not to sell
What we learn by operating our own platforms, written for business owners who want to understand before they entrust.
7 min read
How a website becomes a source cited by ChatGPT and Google AI Overviews
Your customers now ask ChatGPT their questions, or read the generated answer at the top of Google before clicking anything. If your website is not among the sources these engines cite, you are simply absent from that conversation. The good news: what makes a page citable can be learned and built.
Read the guide7 min read
The signs it is time to redesign your business website
Your website bothers you a little more each month, yet nothing seems to justify starting over. That is the most common situation: no outright failure, no obvious trigger, just a growing doubt. There are, however, objective signals that separate a site needing a redesign from one that simply needs maintenance.
Read the guide6 min read
Local search: how nearby customers find your business across Europe
Your customers are not looking for the best craftsman in Europe, they are looking for someone reliable nearby, often from their phone. If your business shows up neither on the map nor in the first local results, it simply does not exist at that moment. Here is how local search works, and what tips it in your favour.
Read the guide8 min read
GDPR and your business website: what you actually need to put in place
GDPR drags around a reputation as an administrative monster built for large corporations. For a small business website the reality is simpler: a handful of precise obligations, often misunderstood, sometimes buried under useless practices copied from site to site. Here is what is actually required, and what is not.
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Website security: why updates are not optional for a business site
Your site works, so why touch it? That reasoning leaves thousands of small business websites exposed to fully automated attacks. Here is what actually happens when a site goes unmaintained, and what serious upkeep changes.
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Why an email newsletter remains one of the most reliable ways to keep in touch with your customers
You post on social networks, but your customers see only a fraction of what you share, at the mercy of an algorithm that changes without notice. Meanwhile, their inbox stays open every single day. That is where customer retention actually happens, provided you go about it properly.
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Frequently asked questions
Are these guides written to sell?
No. They are written to answer, and each one ends with concrete questions. A business owner reading them should be able to act alone if they want to: that is the best proof we know what we are talking about.
How often are they updated?
Every guide carries its publication date at the top. They deliberately cover subjects that do not go stale in three months, and they are revised when a rule or a practice genuinely changes.
Who writes them?
The studio itself, from what it does every day. We run our own platforms in production: what you read here about security, backups or search visibility, we apply to ourselves first.