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Sales prospecting2025

Area-based automated prospecting tool

You pick an area, a radius and a line of business. The tool goes and finds the companies that match and hands back a list ready to work: company, contact, phone, speciality, website. No contact detail is ever guessed.

Area-based automated prospecting tool
Owner
Published by Afriprod
Sector
Sales prospecting
Duration
Continuously operated
Year
2025

Context

Building a prospect list by hand eats whole days: opening directories, copying details across, checking whether the business still exists. The work is slow, it is thankless, and it starts from nothing again the moment you change town or sector.

Challenge

A wrong list costs more than an empty one: you approach a business to sell it what it already owns, or you write to an address that never existed. The difficulty was not gathering a lot, it was keeping only what holds up.

Our approach

Every record keeps its source and the exact value used to fill it in: nothing is inferred, nothing is reconstructed from memory. A contact address is never manufactured from a company name. Before keeping a prospect, the tool checks whether they already have a website, so nobody is pitched what they already own. And the do-not-contact list is honoured at collection time, not at sending time.

Result

On a single area, more than fourteen thousand establishments were analysed, then narrowed to a list of contacts checked one by one, sorted by town, each with the channel that actually reaches them. The tool prepares the work, it sends nothing: making contact stays a human act.

Technical stack

  • Node.js
  • PostgreSQL
  • Données cartographiques ouvertes
  • Navigateur sans interface
  • Registre public des entreprises
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