Five-language nutrition platform
Finding serious health information in your own language is still a privilege reserved for English readers. This platform publishes the same body of work in French, English, Dutch, Spanish and Arabic, held to one standard in every language. The books come out of the same source as the pages of the site.
Context
Someone told to change the way they eat is looking for concrete guidance: what to replace, with what, and why. In English, they find it. Otherwise they go through machine translation and end up with rough approximations on a subject where rough is expensive.
Challenge
Publish the same body of work five times over without one language becoming the poor relation. Arabic asks the sharpest question: a layout designed left to right and then flipped is obvious at first glance. And the whole thing had to feed the pages of the site and the printed editions alike.
Our approach
One source of content, templates shared between web and print, so nothing drifts along the way. Arabic typesetting was treated as a language in its own right, with its own rules, not as an adaptation of the French version. The weekly letter goes out on its own, each subscriber in their own language.
Result
The platform is live, the five editions are out, and weekly publishing runs with no human step.